As our lives are lived more and more online, the concept of managing our Personal Brand is now more important than ever. The selfie phase has run it's course, unless you want to appear on your social media with pouty lips – A series of professional photos that include different looks are the norm these days. Think of all those profile pics you need for your social apps, as well as your website, online dating, public speaking. The list is endless. Why the reluctance to update our headshot and create a series of lifestyle images both in the studio and on location is beyond me. Personally, I would recommend a monthly shoot, but more realistically every 6 months to a year if you're not a huge blogger. Not only do you have a variety to post, but switching out your photos on a regular bases helps feed your SEO and the algorithms. They love to see you are creating new content and will rank you much higher than a stagnant website.